About

Expert graphic designer, visual communicator, and problem solver working in school marketing for 8 years, making magic out of mess for my clients at lightning speed. Excellent critical thinking and analytical skills. (I ask the WHY.) Proactive, relentless, imaginative, meticulous. InDesign expert. Spreadsheets for everything.

Voter-Approval Campaigns: I branded the past three campaigns for Fort Worth Independent School District. My work includes: logo and brand concept; all printed marketing materials including multiple brochures, mailers, and flyers; print and digital newspaper ads; graphics for the website, social media, and promotional videos.

1. The 2017 Bond proposal (Commitment to Graduating Students: College and Career Ready) passed with 70-80% voter approval, for nearly $1 billion to renovate high schools and update classroom technology. 2017 Bond

2. The 2020 Voter-Approval Tax Ratification Election passed with 52% voter approval, for $66 million annually. The project received a GOLD STAR AWARD in the category of Image/Identity Package (More than 40,000 students) from TSPRA (Texas School Public Relations Association), 2021. 2020 Tax Rate Election

3. The 2021 Bond proposal (Commitment to Classrooms) passed one proposition worth $1.2 billion for the construction and renovation of middle schools. 2021 Bond

Annual Reports from 2016 to 2021 for Camp Fire First Texas, an early childcare provider and childcare educator, as well as a summer camp program. I get to have a lot of fun with these reports! 2017 | 2018 | 2019 | 2020 | 2021

Back to School Campaigns each fall for Fort Worth ISD in 2019, 2020, and 2021. 2019 | 2021

Billboards for Fort Worth ISD, six designs displayed in 40 locations across the city. Gold Seal Marketing Campaign

Staff Ride Books: Highlighted Fort Worth ISD JROTC's military history trips in six photo books. For each trip, I sorted/edited a few thousand photos and a couple dozen student essays to craft an impactful photo narrative of the lessons students learned about our nation's history. This work won three awards from the Texas School Public Relations Association from 2016 to 2018. JROTC Staff Ride Books

Campus Promotions: I have designed pop-up banners, yard signs, vinyl banners, light pole banners, t-shirts, and much more for Fort Worth ISD's many campuses, as well as materials for Pre-K enrollment promotion, and online marketing materials for the high school Athletics program during that weird almost-in-person time of Covid when games were being broadcast online. I also created branding and marketing materials for most of the Pyramids, which are all the schools that funnel into each high school, to help foster Pyramid pride in their future High School all the way down to Pre-K. Pyramid Branding

Vehicle Wraps (vans, buses and trailers) for Fort Worth ISD's STEM, Gold Seal, and Gifted & Talented programs. Vehicle Wraps

Elementary School Mascots: a new owl for an elementary school and a new wildcat mascot for another school based on a sketch submitted by the campus. I've cleaned up some messy mascots for many other campuses as well! Owl | Wildcat

Document Templates for educators to use who do not have access to design programs - styling documents and social media graphics in Word, Powerpoint, and Lucidpress. I have become a bit of a Microsoft Word super-user!

Marketing Materials for Camp Fire - In addition to their Annual Reports, I have also designed new evergreen brochures and flyers, a new course catalog, and a very fun and CandyLand-inspired map of how to become a childcare professional using Camp Fire's education track. Camp Fire Marketing Materials | Pathways Map

Wholesale Product Catalogs for a home decor company and 3D mockups of product displays.

Gardening Book: Edited and designed a 150-page instructional book and eBook about growing food in Texas, written by my gardening mentor. Then I crowd-funded, self-published, distributed locally, and sold the book on Amazon. The Unconventional Edible Garden

I believe I was the first person to ever graduate with a B.S. in Visualization, since they changed the entire degree in my super-senior year and my name is early in the alphabet! The program has changed quite a bit, but back then it was a mix of architectural history, design, and hand-drawing / CAD; "real-life" 2D and 3D design studios; computer modeling and animation; a study-abroad semester to study even more architecture in Germany; and some art electives to round things out.

Photoshop, InDesign, Illustrator, Acrobat, Wordpress, Microsoft Word, Excel and Powerpoint.

Image/Identity Package: Gold Star Award in 2021 for Fort Worth ISD's Tax Rate Election Campaign. 2020 Tax Rate Election

Urban Farmer: I worked/volunteered for a handful of organic farms from 2008 to 2010 (including living on a berry farm for a whole summer). I worked at a small urban farm and grocery store in Fort Worth every Saturday from 2015 to 2018, where my mentor taught me to garden using permaculture techniques. I crowd-funded, designed, and self-published a gardening book, which was her life's work and needed to be finished ASAP. Then I helped to start a community garden in Fort Worth's Southside neighborhood in 2021.